One unique service that may benefit medical professional practices is a solution from Mediplay, based in Raleigh, NC.
Mediplay offers an in-house education and marketing network called "Mediplay Connect" that utilizes a custom programmed media player that connects to an HDI-compliant LCD television that is displayed in the reception or waiting room area.
The digital signage system built uniquely for medical practices, allows medical practices to generate business by educating and informing their patients while they are waiting for their appointments, or for guests who may be waiting to assist the patients after their appointments are finished. Utilize text, graphics and upload custom videos and/or commercials while accessing the sophisticated content management system.
The content is displayed in three different areas of the screen – the main zone, sidebar and ticker. This design attracts and holds your audience’s attention, while giving them a clear sense of your message. Branding is achieved through placement of the practice logo at the top, along with the current local weather and date.
The best way for medical practices is to engage their audience through the combination of two main types of content:
- Educational segments about the conditions you test for, diagnose and/or treat
- Custom messages about the products and services you offer –
and who is offering them
How It Works
The content is controlled by you – perhaps an office manager, marketing coordinator or other member of your staff – and installation is quick and easy.
1. Access is given to the Mediplay online content management site – MediplayConnect - where you’ll find a host of resources and tools at your fingertips to help you choose educational segments from our library (600+ topics and counting…) and create professionally-designed custom messages. You can also have your own custom videos or commercials produced on your own and upload them to the CMS.
2. A media player will be shipped to you with set-up instructions and the only requirements are power, a network connection (wired or wireless), and an HDTV. Once installed, your content will be automatically downloaded, stored and then played back on your TV. Because it is not streaming across the network, bandwidth usage is not a concern.
Mediplay customer service is easy to reach, Monday - Friday, Eastern Time. You can call or email them with any questions relating to content selection or installation, or just to chat about the product.
If you have a Wisconsin zip code and may qualify for special pricing for the subscription. To order Mediplay:
Go to www.mediplay.com
and click sign up
Select Media Player option
Select Plan Option
Type in Zip Code where you are
located
Add Rep ID Code: MP35 to Discount
Code box (selected subscription plan discounted price will show)
Click on Proceed to Checkout icon
and follow instructions to complete order
Call CTC Medical Practice Solutions at 414-469-7458 or send an email, dakeup@gmail.com with any questions or to set up a no-cost demonstration of the Connect CMS.
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